A new study reveals poor levels of online customer service by UK banks and building societies.
The study of 52 leading European financial services companies, commissioned by IBM and KANA Software Inc, highlights significant shortcomings in the online customer service experience.
In the UK, 53% of financial institutions failed to correctly answer a simple enquiry through any online channel, either providing an incorrect answer or offering no answer at all. Meanwhile over a third (35%) of those surveyed did not provide a contact email address on their website and almost a fifth (18%) did not respond to an email enquiry at all.
Marchai Bruchey, Chief Marketing Officer at KANA comments: "We were surprised at the poor level of customer service revealed by the study, especially with UK banks and building societies being so reliant on a superior customer experience to differentiate their brands."